Gwyneth Paltrow is the new face of fashion house Hugo Boss

Actress Gwyneth Paltrow is the new face of the new perfume Nuit Pour Femme fashion house Hugo Boss, which was inspired by the elegance of the cult women's little black dress.

Boss Nuit Pour Femme is a sophisticated fragrance inspired little black dress - fashion classic that every woman should have in her closet. That is why Gwyneth ideal face of beauty as her classic and contemporary at the same time, just like the little black dress. Smell is a contemporary composition of sparkling upper notes and floral scents.

Boss fragrances are a symbol of successful women, so this fragrance for ambitious, elegant and sophisticated ladies who have expressed and clearly defined style, you are not afraid of their strength, but neither sensuality.Oscar-winner Gwyneth Paltrow is therefore a perfect ambassador of the fragrance, as an actress, singer, lifestyle and fashion icon, but also a mother and wife of rock star who manages to preserve their privacy.

As it was announced from the house Hugo Boss Gwyneth will for them to record a television advertisement and participate in the online campaign and fotografisaće and the printed editions. The actress joins fellow this campaign Sienna Miller, Orlando Bloom and Jared Leto who have been the face of the brand.

"I was honored and very happy that I was chosen for the face of the perfume. For me, the Boss woman is determined, ambitious and knows what she wants, but at the same time balancing between their strength and femininity. These characteristics more difficult in their private lives, "said Gwyneth. 

"We are delighted to cooperate with Gwyneth who is an icon of female success, just like our new fragrance that is ideal for evening," says the boss. 

The campaign will be as announced from the Boss, to start in August this year.