Lancome’s Lighter Version of La Vie est Belle

This summer Lancôme launches a new lightweight version of the popular women's fragrance, La Vie Est Belle. This new - La Vie Est Belle Eau de Toilette Legere - not so radically different from the original, but it really is much lighter and more suitable for summer days.

The scent is described as a new category, which was held between eau de toilette and eau de parfum. Remains strong, delicious, soft and sensual, soft but strong and sweet calmed, suitable for hot days notes. The new version has an aura of white musk, which is added to the original flavors "edible" cassis, chocolate praline and vanilla blended with jasmine and iris.

Life Is Beautiful Legere Eau de Parfum comes in a smile reinterpretation of glass (smile) bottle of the original Life Is Beautiful. Reveals soft tones juice inside. The pearl gray organza ribbon around the neck of the bottle is also a color of a lighter shade. The fragrance is available in bottles of 30 and 50 ml.

A new visual advertising was created to support the launch, once again led by the beautiful Julia Roberts.