Jaguar Introduces Global Fun Ad Campaign with F-Type in Main Role

Jaguar F-Type is a true movie star. Regular advertising campaigns and promotional videos are just not good enough for high end brands. Even venturing into the unknown are not eligible.

The British manufacturer has hired a man who had foreign titles like movies Blade Runner, Gladiator, Black Hawk Falls, Kingdom of Heaven and Prometheus to create promotional materials. Ads for the new Jaguar F-Type is far from what you usually see, led by carmakers. To promote their discipline ordered a short British convertibles. This work was entrusted to Ridley Scott, the famous British director who conceived and recorded "Hunger", a short film with the Jaguar E-Type in the title role. This was filmed by the plan of the U.S. market Jaguar to conquer this month. The new vehicle is the first automaker new two-seater sports car that will be released in 50 years. In its latest F-type stars video are the winner of an Emmy, Damian Lewis (Homeland) and Shannyn Sossamon, with music by Lana Del Rey.

The F-Type, which struck the United States in late May, has a base price of $ 69,000. 44 shot of a global communications company, is responsible for the creativity of the campaign and overall media network Mindshare is responsible for media planning and buying Jaguar. The campaign embodies all values ​​of Jaguar with ultra-accurate powerful, sensual and then feel that he is alive. Jaguar will be on TV and the digital part of the global network states advertising campaign. Colin Kaepernick, 49ers quarterback in the NFL and ESPN's Stuart Scott, San Francisco will be promoting. There is a plan for the new Jaguar F-Type to appear in a commercial for Jimmy Kimmel Live on ABC, which will feature playmate Raquel Pomplun years. The car also will share a Playboy cover June imitation with the Jaguar and the magazine will host a party at the weekend Automotive Pebble Beach model.

The first of two television ads called Great Expectations, which first aired on the season finale of Once Upon a Time. The ad invites viewers to use the hashtag # MyTurnToJag in an attempt to win a test of this new model. Four winners will be selected in four different regions of the country: New York, Los Angeles, Miami and Chicago.