Vera Wang Charges Customers Try-On Fee

Vera Wang is known as the "Queen of the Bride" and his sumptuous gowns are royally prices, with dresses in the china shop of € 3,755 ($ 4,815).

However, the luxury brand has penetrated in hot water for a controversial "tax to try" for cutomers Shanghai location. The flagship of Shanghai, which opened in January, would cost 376Euro customers about $ 500 just to try the dresses.

This amount is paid in advance to book an appointment 90 minutes in the store. The non-refundable deposit is deducted from the final cost of the dress, but if a customer decides not to buy one brand of wedding dresses, then "rates can be used to cover other items in the store" but otherwise will not be returned .

There is some surprise that Chinese customers are treated differently Wang clients in other parts of the world.

Although the practice of "trying expenses" has been present in a number of Hong Kong stores, this is a new trend for a global brand, and the first time that Wang wedding guests were invited to define deposits before even trying a piece.

The brand says the move as an attempt to "protect the copyright of the creator." The press Vera Wang "also stipulates that customers will be prevented from taking photos or filming in the store."